Friday, August 11, 2023

Rajiben Vankar - The Artisan Entrepreneur

 Rajiben Vankar - The Artisan Entrepreneur

Rajiben Vankar, a renowned artisan and entrepreneur from Kutch, Gujarat is the face for all women who amidst all odds, are changing their lives and contributing to the progress of nation as well. Rajiben is a noted personality in the field of weaving as she is creating beautiful handicraft products from discarded plastic and so far upcycled 100,0000 single use plastic bags. She is not only saving the environment from hazards of plastic but also empowering women. The tagline of her brand is 'crafting a better planet.'

Childhood

Rajiben belongs to the Vankar community of Kutch which has been practicing loom weaving for centuries in the dry landscape of Bhuj in Kutch. Her home was in Kotay village along the shore of grand Rann of Kutch in Gujarat. In her childhood days ,she was keenly interested in weaving as she saw her family members weaving beautiful woolen clothes on loom. Although weaving was considered as no woman job, seeing her interest for weaving, her cousins secretly taught her weaving when her father went for farming on a small piece of ancestral land. By the age of 14, she was an expert in weaving. 
In 2020,when there was a severe drought in Kutch and her father faced great losses in agriculture ,it posed a big problem for their livelihood. It was a total surprise for her father when she told him that she knew weaving. He finally gave her permission to start weaving with acrylic wool on the loom.

Hardships in Life

She got married at the age of 18. Very soon she was a mother of two boys and one girl in quick succession however she was denied from weaving due to societal norms and traditions. In 2007 ,her husband got a cardiac arrest at the age of 30 and passed away leaving family responsibilities on her. 
She was in absolute shock. Being mentally broken and financially burdened, she was unable to brought up her three children so she shifted to Avadh Nagar where her elder sister resided. Unable to pay the rent, she put up a bamboo tent and started working as a farm labour to support her family. Rajiben was however not enjoying her work.

Turning to Weaving

Working as a farm labour for 2 years, she once heard of a local NGO Khamir which was providing platform to the heritage and crafts of Kutch region by providing employment to the artisans of the region. When Rajiben approached them they asked her to join and offered her a salary of rupees 3000 which was raised to rupees 10000 in the third year. Here came a U turn in her life! She was not only enjoying her work but meeting various people who were visiting the NGO to learn Kutch art and craft . She was praised much for her work. 
One day Rajiben got struck with an innovative idea that single use plastic bags which are discarded and simply polluting the environment can be upcycled and various items can be prepared from them through weaving. This will not only generate income but also reduce pollution.

Start of a New Journey

With this new approach, Rajiben started  collecting, cleaning and breaking down plastic bags into a form which can create new items. She trained 30 women for performing this whole process. Due to her innovative approach , she went to London to exhibit her weaving skills and showcase the products prepared from the upcycled plastic.

Initiating Her Own Enterprise

After her London trip, Rajiben realized that she can start her own enterprise. She united 30 women from nearby villages to prepare planters ,plastic bags, spectacle cases, pouches ,trays and other products on loom. She was however lagging design and marketing expertise. This gap was bridged by Kaarigar Clinic- an Ahmednagar based bussiness firm which connects urban buyers and rural artisans through technology. After training women across villages, she is also now creating products like yoga mats, laptop bags ,shopping bags and table mats also. Their annual revenue is about 10 lakhs.

From a Labour to President Award

After years of hard work, Rajiben is a successful entrepreneur leading a glorious life with two awards in her bag. She has been awarded with President award for her Social entrepreneurship in the field of weaving and saving environment and also bagged Swachh Sujal Shakti Samman as well. Her two sons have settled in corporates and her daughter has joined the loom business after graduation. Hats off to the lady with such a powerful will !

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