Innovative Startups in Chhattisgarh
Namrata Diwakar and Ravikant Soni, these names may not be very popular but soon they are going to be set a benchmark in the field of innovations in textiles and medicated fabrics in Chhattisgarh. This pharmacist couple has prepared a natural scented fabric from waste of lemongrass, citronella and rice hay which is insect repellent in nature. This fabric has a particular smell which is capable of repelling mosquitoes, lizards and other insects. This unique fabric cures depression also.
Journey of Research
It seems to be so lucrative but the journey of the innovation was not so easy. It took almost 6 years research for the production of this fabric. Namrata along with Ravikant are pharmacy graduates. When the idea of making medicated fabric sparked in their mind, there was absolutely no background support for it. After extensive research they were first able to manufacture fabric made of lemongrass and citronella whose smell lasted for one year. Slowly when they advanced in their research, the sweet smell developed in the fabric is now lasting for 3 to 5 years. The cloth is so aromatic in nature that as we enter in a room with curtains or bedsheets made of this material, our mind get refreshed and tension free and there are ample proofs of this research.
The Journey Ahead
After extensive research the challenge ahead was designing an appropriate machine for its production. There was no machine present in the market which can produce yarn for this fabric. They contacted various top engineering colleges and IIT'S of various states for machine design but didn't succeeded. Finally they purchased various parts of machine from various places and assembled them to make the final model of machine. They developed three prototype models before arriving at the final model. The final model is capable of spinning , extraction and smoothening of yarn which is then sent to Rajkot for production of fabric. For developing the machine, the innovators contacted artisans across eight states including IIT Kharagpur experts. The machine costed around 12 to 15 lacs and it can produce about 12000 meters of cloth in a day. They have patented both the fabric and the machine.
Ravikant told that they are collecting raw material from Pondicherry and Uttar Pradesh ,not limiting their suppliers to one place. The agriculture college has also helped them a lot by setting up a plant in 30 Acres in Koria from where they collect plants.
The Success Story
Namrata while talking, told that during studies she came across medicinal plants. Using this as a core idea, they started their startup of Rayush Naturals. They got a total of 22 lakhs fund from various Institutions like IGKV, Startup India ,Seed Global accelerator Network and others. Ravikant told that their product details are also available at the James portal of Central Government. Also they have got orders for curtains of their fabric for the incubation centre being developed by Gujarat government in association with Central government . At present they are fabricating curtains, cushions and carpets. The prominent dancer Mallika Sarabhai- the daughter of Vikram Sarabhai has also contacted them for ordering curtains. They have also visited Dubai Expo in February 2022 with the help of Central Government where they were contacted by a Hotel Manager.
At present the innovators are focusing at premium customers as the average cost of fabric is more. They are exploring more options for export. Nature lovers also have an excellent opportunity to try this fabric.
Innovation is not overnight, it is a journey in itself. The various milestones of the journey are actually the stepping stones of success and the destination is self fulfilling in itself which is shown by the story of Rayush naturals.
