Annadurai G - An Entrepreneur Auto Rickshaw Driver
An auto driver by profession, Corporate trainer, motivational speaker ,social entrepreneur and 7 times TEDx speaker Annadurai G, a miraculous person from Chennai is the role model for all the entrepreneurs today. After being appreciated by Anand Mahindra, he has become a hero in the eyes of the countryman.
Early Days
Anna started his career as a waiter. In 2010 he started working as an auto rickshaw driver. Gradually he started keeping magazines and newspapers in his auto. Initially the family members of Anna were are not ready for these expenses. In 2013 ,he was called up in a local event to give a lecture on management and he became famous overnight.
Services Offered
This tech savvy driver provides free Wi-Fi ,iPad, Google home ,Alexa, laptop, an 11th inch smart TV and swipe machine in his auto. The services are not limited here but he also provides Amazon echo and an AWS deep lens video camera which enables hands free calling and playing music in the auto.
Apart from it , Anna also prepares snacks and provides them along with water and Juice which he stores in a mini fridge inside the auto!
From a Driver to a Superstar
Anna offers all the services to his customers for free however he charges same fair for travel. Although most of his customers are people working in IT sector but he also offers free rides to doctors, nurses, teachers and sanitation workers. When asked about the motive behind this act, he just stated "customers are my real gold. " This 37 year old driver has hardly studied class 11th but he talks on marketing, management ,startup and innovations ingeniously !This passionate driver has now become a public figure with more than 20000 followers on various social media platforms. Anna has his own app and website from where people can book his services!
Management Lessons
"My only motto is loyalty towards customers and providing best services to them. " As stated by Anna when asked about his business secret. Anna also organizes customer relationship development competition once in a month in which the customers have to answer 5 questions. The lucky winners get a coupon of thousand rupees. Anna also distribute tokens to his customers. After collecting 20 coupons, the customer gets a discount of 250 rupees in auto ride. He also offers discounts at special occasions like Mother's Day father's day and more.
Honour
This wonderful driver now conduct seminars for companies like Google and Microsoft. Countries top institutes like IITs and IIMs have called him to deliver lectures multiple times. He has so far delivered lectures in 320 big companies and 205 colleges. He has marked his presence more than seven times in TEDx talks at different locations in the country.
After being praised by Anand Mahindra he has become an entrepreneurial Hero! As per Anand Mahindra " this man is not only an auto driver--------- he is a professor of Management. Let's learn from him. "Such a honour! The man with a vision in customer relationship and management and an inspiration for many.
